ONE PAGE LANDING SITES!
The ULTIMATE extended business card!
If you are reading this and you do not have a website, well, why not? The lack of a proper website tells people a lot about your business. But you have a Facebook page you say? Although we’re a fan of Facebook pages ourselves, (We have dozens!) there are many people who really dislike Facebook. You may be missing out on grasping a larger audience by not having a simple and proper internet presence. A one-page site can do that for you AND be accessible across a variety of devices– desktops, laptops, tablets and phones!
When considering publishing a new website, it’s inevitable that WordPress will come up as one of the first platforms available for building. WordPress is the most popular content management systems (CMS) worldwide, thanks to its easy-to-use tools, plugins, and themes. It is the CMS that we use to build our websites.
Once the decision to create the website has been made, there’s another large question that will need to be answered: what is better, a full website or a simple one-page website?
WordPress boasts a seemingly boundless amount of options when it comes to themes and plugins, like the old saying goes: “just like a kid in the candy store.” WordPress can make almost any vision possible, and the sheer amount of options can be overwhelming!
Right now 50 percent of people are now browsing the
internet and looking at business websites on their phones.
When thinking of your new website, the thought process can go from:
“As a local business owner, I should have a place to answer questions I get every day.
Just a map, hours of operation and about us will be fine,”
“Wow! I can make my website look really close to that multi-national retailer that has a shop just down the street!
I can even make a full digital catalog for every season!”
While the last premise is exciting, not only is that website you have in mind a staggering amount of work, it may also be overkill.
For most people, especially for those who don’t have a blog included in their content strategy, a single page website is practical and straightforward — and it can convert better, too!
How does it convert better? It can be too easy to get caught up in what is possible, compared to what is necessary. By focusing on only the objective — the single action you would like someone to do from your site — you can improve your conversion. Do you want someone to call you? Buy something? Book an appointment? Whatever it is that the website visitor should do, the entire design should work to produce that response. Practically speaking, everything else is a distraction.
There are five major benefits to a single page website:
1. It guides the visitor through your story.
Consider a comic strip. The grid pattern, laid out in a familiar way, tells a story, drawing the reader across from beginning to end. Similarly, a single page website uses storytelling to call for action. Guide your visitors down your page towards the action you want them to take.
2. The message must be simple to comprehend.
A single page website does have its limits when it comes to length. Ensuring your site is of practical length prioritizes the necessary information to help guide the visitor towards completing the goal of the page. Just because you can show everything, doesn’t mean that you should. This can improve the effectiveness and the efficiency of communication, ensuring that the visitor understands what you can do for them.
3. Scrolling is simple.
One of the most intuitive behaviors, especially on mobile, is scrolling. It’s no coincidence that social networks and apps employ “infinite scroll.” This keeps users online and connected. You keep scrolling, you see more, so you scroll more.
4. Conversion is simple.
As a follow up to the point above about scrolling, on a single page website, there’s only one way to go for more information — down. By studying and crafting every element, limiting the amount of places that a website visitor could wanter off to, you can guide the visitor’s experience towards the action you want them to take. This is why single page sites, or landing pages, convert so well.
5. Single pages are manageable.
One hesitation that many people have when debating whether or not they should create a website is that they don’t want the hassle of maintaining it. With a single page, there is less content to manage, making it simple to update. Add in the power of WordPress, and even small, simple updates can have a large impact.
A one page website can push the right project over the top!
Are you looking like a perfect fit for what you have in mind?